Check out Fiat's latest video!

Is the Fiat 500L in danger? Watch and find out!

Is the Fiat 500L in danger? Watch and find out!

Fiat Godzilla ad

Think about your average car commercial. A confident, attractive man or woman gets behind the wheel. They have a knowing smile. They drive around smugly while a voiceover tells you about all the incredible features, power, handling, and technology. It’s effective, it gets the message across, and it might even get you in for a test drive. That’s great. We can appreciate that. But what’s innovative, unique, and memorable about it? And doesn’t that speak to the car company, and the cars they produce, just a little tiny bit? That’s why we’re always excited to see what Fiat will come up with next for their ads. So what’s our dynamic automaker up to now? It’s thrilling, that’s for sure!
You’ve seen memorable Fiat commercials before, from the beach to the desert to a quaint little town that gets overrun by Italians and the bold attitude that comes with them, but you haven’t seen anything like this one before. Check it out:

When cities are devoid of monsters, they're perfect for driving a Fiat at night.

When cities are devoid of monsters, they’re perfect for driving a Fiat at night.

Partnering with the big upcoming “Godzilla” movie may seem out of left field – that is, until you see the ad. The beast, in it’s fury, seems quite set on just one thing. Is it a human who would do him wrong? A truckload of tasty hamburgers? Nope! Pushing all the other cars aside, he goes in for the one thing that can appease his appetite – or so he thinks. Stuffing the Fiat 500L, full of screaming passengers, into his giant mouth, one thinks those poor souls are doomed… until the size of the Fiat 500L ruins everything, catches in his throat, and the car drives off.
This highlights  two important points for potential Fiat customers: One, the Fiat 500L isn’t just some tiny little car that you can’t fit much of anything into – it’s got substantial space that you ought to see for yourself! And two, Fiat is a company that’s on the cutting edge, that won’t be content to just show you the car and a blithe, self-satisfied fella driving off into the sunset. No, with Fiat, a true adventure precedes the big getaway. As it should be.
Want to start your big adventure in a Fiat 500L, with plenty of room to bring your friends along? Give us a call – we’ll be thrilled to help you make it happen.