Fiat vs BMW

Customers in the market for a new luxury vehicle will often look at models from Fiat or BMW. Both offer many amenities for passengers to remain comfortable and connected on the road, and they are great competitors as far as pricing, safety, reliability and more. To outsiders, luxury brands like these may seem similar in their offerings, but the appeal of the two automakers is very different. To help you determine the differences, we have created this Fiat vs BMW brand comparison.

Fiat vehicles are known to be quick, nimble and efficient across its entire lineup. Fiat has put a focus on new air emissions technology in recent years, leading to models like the fully electric 500e. Drivers looking for a stylish vehicle for daily driving that has enough personality to keep things interesting should take a closer look at the vehicles in the Fiat lineup at Palmen Fiat in Kenosha. We've expanded upon a few areas where Fiat excels below to help you learn more about this brand.

Fiat vs BMW
2017 Fiat 500 interior design

Timeless Style

The Fiat 500 was re-born over 60 years ago after World War II as a way to help Italians recover from the effects of the war. The compact design and nimble driving response helped them to move freely and gave them confidence. This re-design gave the Fiat brand a chance to assert itself in the automobile market, becoming known for individualism and encouraging its drivers to celebrate small victories and live assertively. When Fiat was reintroduced to the US market in 2011, it brought these special features and quickly became a top brand in the US.
2017 Fiat 500 Abarth

Fiat Abarth

The Abarth bloodline of vehicles in the Fiat lineup adds a new level of luxury and amenities. Created after Karl Abarth, who pushed the boundaries in everything he did, the Abarth vehicles embody his spirit in every facet of the vehicle. Track-style performance includes a turbocharger, twin intercoolers, a turbo boost gauge, an Abarth-tuned torque transfer control, a performance suspension, performance brakes and a sport-tuned exhaust. Each of the Abarth models has unique features to set it apart and add sportiness. The 124 Spider Abarth features a racing stripe, while the 500 Abarth has firm side bolsters to keep you in place around every curve.
2017 Fiat 500L navigation system

Safety and Security

Fiat vehicles are built to keep you feeling safe and confident on the road. Safety features available on Fiat vehicles include Blind Spot Monitoring, which uses sensors to assist you when you are changing lanes by alerting you of traffic in your vehicle's blind zones with an icon in the exterior mirrors, Forward Collision Warning, which alerts you with visual and audible warning when it senses the potential for frontal impact and can activate the brakes to help you stop the vehicle, and Parking Assistance, which uses the rearview camera to help you detect objects in your path in reverse situations and help you determine their distance from your vehicle.
2017 Fiat 500X design


Compared to BMW's higher price tags, Fiat offers drivers plenty of luxury and amenities with most models starting under $30,000. Fiat vehicles are affordable, provide comfort, safety, technology and convenience for drivers in a nimble, responsive package, and they are often more versatile, with most coming in a hatchback body style that allows you to customize your passenger and cargo space to fit your needs.
Fiat vs BMW

Check out the spunky Fiat 500L!

The Fiat 500L is sporty and compact. It has plenty of technology and space to keep passengers connected and comfortable on the road. The Fiat 500L has a stylish design that helps you to stand out on the streets, and its interior amenities make it a top choice for commuters or first-time drivers. Let’s take a closer look at the interior features of the Fiat 500L.

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