Fiat 500 Couture

At the recent press conference for the big reveal of the Fiat 500X, Head of Fiat Brand Olivier Francois laid out the four “embedded elements” of any Fiat 500 model. Today we’ll tell you what those four elements are, how they reach throughout the range of 500 models you can choose from, and we’ll highlight some of the exclusive new Fiat 500 Couture models that will be available in limited edition in Europe only — for now! We always like to say “for now” even when there are no immediate plans for a US release because the Fiat brand only continues to grow and flourish in the U.S. — in fact another tidbit from Francois was that last year Fiat models saw a 29% year-over-year increase stateside. Things may be looking way up for Fiat fans here on the fruited plain!  Read the rest of this entry >>