2021 Fiat 500X exterior rear side view

Have You Seen the Fiat “The Day of La Prima” Short Film?

Fiat “The Day of La Prima” Short Film Featuring Olivier Francois

In yet another celebration of the all-new Fiat 500 model, the Fiat brand has produced and released a new short film online. That short film is called “The Day of La Prima” and touches on the history of the 500 model, the current state of the Fiat brand, and, of course, the all-new Fiat 500 model. This short film follows Olivier Francois, the president of Fiat Brand Global, on his first trip to inspect the new Fiat 500 in the factory and then on a test drive. Have you seen the Fiat “The Day of La Prima” short film? If not, or if you’d like to take another look, readers can view the Fiat 500 “The Day of La Prima” video below. We hope you enjoy the viewing experience!


Have You Seen the Fiat “One-Shot” Documentary?


The All-New Fiat 500 – “The Day of La Prima” Short Film 

We present to you, the Fiat 500 “The Day of La Prima” film. 


Have You Seen the Fiat “Happy Birthday 500!” Video?


Explore More Fiat Media Here at Palmen Fiat of Kenosha, WI 

Find more insights and pieces of Fiat media to enjoy, from advertisement campaigns to new promotions, here at the Palmen Fiat blog. Furthermore, beyond media, continue to read through our entries for the latest updates on Fiat news and models. For additional information on all things Fiat, contact us here at Palmen Fiat. Our staff can be reached online, over the phone, or with a visit to our store. The Palmen Fiat dealership is located in Kenosha, Wisconsin, within Kenosha County, and provides drivers in Racine, Milwaukee, Chicago, and more cities in the area with Fiat vehicle sales and automotive service.